Men's | Nike - Air Max
Nike began using Air Cushioning technology back in 1979. But it was eight years later that the brand introduced the revolutionary Air Max sneaker. With this shoe, the air became a visual part of the design. By creating an air window, Nike gave Air-Max wearers a literal window to the sole. It still uses that irresistible play on words today.
The Air Max Aesthetic
Aside from its ubiquitous air window, the Air Max look has changed often over the years with many distinctive, sometimes collectible models. Despite its numerous features and colorways, the shoe has always had street cred as well as being the first choice of many athletes. Air Max sneakers have a slightly chunky aesthetic that is, regardless, still streamlined by the standards of today. The shape has widened over the years to take on technologies like Lunarlon soles and Flyknit uppers. Nike make Air Max sneakers from assorted materials, ranging from high-tech synthetics to leather.
Among the many iconic Air Max models are the following:
- Air Max 1: the first shoe with an air window was inspired by skeletal architecture.
- Air Max 90: in classic white, black and grey with Duromesh uppers.
- Air Max 97: long air unit and flowing pattern with silver colorway.
- Air Max 270: has a bigger air unit than ever before for unrivaled comfort.